A Microbusiness–if taken up widely by Gen X and Millenials–will have 4 employees as a norm (though they may not be full-time) and sell 4 products as a norm. If the business sells 10 or less products and has 10 or less employees–either full or part-time–then it is a Microbusiness. Companies that are selling something small, say art erasers, may offer more than 10 products, and would be a Microbusiness with a ‘high number of products.’ Companies that have part-time employees may end up with more than 10 employees, and would be a microbusiness with a ‘high number of employees.’ The profit numbers won’t be a factor in determining whether or not a company is a Microbusiness, because in non-celebrity American culture, you can’t overspend your neighbors, and you can’t overburden the local banks with too much money or have too much money in another community’s banks, so most of the money for affluent business owners is going into stocks or bonds anyway.
Entrepreneurship means you went through financing hell, and usually that your life was at stake because of it, and you were in danger of homelessness which meant the company would die and you might never work again, because you would get into a cycle where it would be impossible to be interview-ready with a decent application and relevant resume. Most business owners who did not go through this financing hell because they were able to get loans that covered the start-up expenses, like to call themselves owners rather than entrepreneurs. If the government rolls out a financing program through the DHHR or the IRS, Microbusinesses will be owned by a ‘Microbusiness owner’–either a ‘solo Microbusiness owner,’ a ‘Microbusiness partner-owner,’ or a ‘Microbusiness owner’ when there is more than 2 and therefore the person is considered a shareholder, stakeowner, or stakeholder.
Millenials tend to distrust groups, unless their parents trust those groups, so amongst their peers in Microbusiness they will want to know the number of employees involved in a company. They will use the masculine unless there is a reason to use the feminine–for example, when selling feminine products to women which are often designed wrong by men. They will use terms like ‘one-woman shop’ or ‘one-man shop,’ both of which will be normal, common, and respectable forms of Microbusiness. They will also say things like ‘two-man shop,’ ‘five-man shop,’ and ‘eight-man shop,’ regardless of whether or not there are female employees.
Millenial Microbusiness owners will consider it a matter of pride to design a nice personal website for each employee that will have an identical landing page except for the employee’s name and descriptor, along with maintaining a functional and reliable company website.
Lilly Lekhan, Poet and Founder of The Sweetest Art List